Marketing as a Competitive Advantage for Life Science Startups

This hybrid Lunch & Learn will focus on why it's critical to develop your marketing strategies early.

What are investors looking for in your pitch deck?  Financial projections (and milestone achievements), intellectual property and a clearly articulated value proposition that aligns with your SOM. Clearly defining and focusing on your value proposition can drive capital efficiency, business growth and success, and strong ROI on marketing spend.

Join Susan Willig, Founder of TrueNorth, proven marketing and brand strategist, and former VP of Edwards Lifesciences. Susan will share why it’s critical to develop your value proposition early; and how this helps your pitch stand out, inform your go-to-market plan (and even your product portfolio), and ultimately know where to focus your time, money, and resources to propel growth. 


University Lab Partners | 5270 California Ave., Suite 300, Irvine, CA 92617


In Person $10

Virtual $0

Event Speaker

Susan_Willig_HS_SQ 2022

Susan Willig

Founder, Chief Brand Strategist

Susan is a visionary marketing executive with a proven career in global brand and marketing strategy for market leaders such as Edwards Lifesciences, Thomson Reuters, LexisNexis, and Gateway computer. Susan has uniquely established herself as a pioneer and leader in harnessing the power of digital innovation in the medical device industry to positively impact patient care and engage clinicians. Her exceptional blend of experience reaching B2C, B2B/HCP and B2C2B/HCP audiences has enabled her to create new and impactful programs and build cross-functional teams to deepen engagement. She is passionate and committed to achieving health access equity and forged partnerships to create unique educational outreach opportunities. She continuously pursues learning, earning an organizational behavior certificate from Chicago School of Psychology to complement here MBA from Xavier University and a BS in Business Marketing from Wright State University.

Susan’s entire career has led to the launch of TrueNorth, a marketing and brand strategy firm helping startups and early stage companies know where to focus their time, money and resources for optimal growth. She often is engaged as a Fractional Chief Marketing Officer for the companies she serves.

Event Details

Community Event

Tuesday, August 8, 2023

12:00 PM - 01:00 PM

Hybrid Lunch & Learn Register Now

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