Selling to Healthcare Systems

July 14, 2020 • Tuesday, 12:30pm - 1:30pm

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Our Events » Selling to Healthcare Systems


Purchasing decisions by hospitals or physician practices remain a mystery to many startups going into healthcare space. Join this one-hour session to gain some insights that can help entrepreneurs succeed. Understand the motivations and the drivers for the adoption of new technologies in order to avoid creating a business plan that will be questioned by investors and that will fail to resonate with healthcare customers.


Guest Speaker: Laura Beken

Laura is a healthcare executive and a passionate business creative in the innovation space. “She possesses a deeply insightful understanding of the many complicated facets of healthcare, and a vision of how innovative technologies can address them.”


Guest: Abeer Ali

Abeer Ali is the CEO & Co-Founder of Maypl, a health tech startup providing a convenient & seamless lab experience from home. Abeer started his career at Deloitte Consulting supporting some of the largest health systems across the nation, and most recently leading the implementation of strategic & innovative initiatives at Hoag Hospital. Abeer’s healthcare experience spans from startup assessment & implementation for health systems, to taking novel healthcare solutions to market. His experience on both sides of the table has given him a unique point of view on navigating the complexities of healthcare startup and innovation adoption.


Meet with the Small Business Development Center (SBDC).

Whether you’re looking for guidance with starting your new tech venture, obtaining angel or venture capital, or looking for SBIR/STTR assistance, we’re here for you!

The SBDC @ UCI Applied Innovation is a resource for any high-technology, high-growth, scalable venture from both the Orange County and UCI ecosystem that needs assistance with business planning, business development and funding-readiness. The center hosts several VC and Angel investors on site, as well as various ecosystem partners and industry professionals who work closely with the entrepreneurs.

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Tuesday, July 14, 2020

12:30pm – 1:30pm

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