Market Segmentation

March 10, 2020 • 12:00pm- 1:00pm

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Our Events » Market Segmentation

Event Description

Come to ULP Lunch & Learn Session.

A common mistake made by many startups is trying to develop a product that satisfies different types of customers. We will present a general overview of customer (Market) segmentation for the US Hospital Market, their personas, and key purchasing criteria. We also will present how to use market segmentation to develop product development and commercialization strategies.


This event is complimentary to ULP Residents. Please contact Samuel Cho at for more information.

This event is complimentary for eligible SBDC @ UCI Beall Applied Innovation clients. Please contact Hanah Khaled at for more information.

Space is limited. RSVP Today!

Richard Creager

About Richard:

Richard is a Life Science and tech commercialization expert. He is Interested in using his passion to influence organizations in board assignments and consulting arrangements.

His specialties include strategic planning | mergers and acquisitions | licensing | R&D | co-development partnerships | molecular biology | Point-of-Care Diagnostics | immunochemistry | infectious disease |cardiovascular disease | oncology

Meet with the Small Business Development Center (SBDC).

Whether you’re looking for guidance with starting your new tech venture, obtaining angel or venture capital, or looking for SBIR/STTR assistance, we’re here for you!

The SBDC @ UCI Applied Innovation is a resource for any high-technology, high-growth, scalable venture from both the Orange County and UCI ecosystem that needs assistance with business planning, business development and funding-readiness. The center hosts several VC and Angel investors on site, as well as various ecosystem partners and industry professionals who work closely with the entrepreneurs.