Build, Scale, Exit: JP Morgan’s Guide to Startup Success Part 1/2

This event brings together J.P. Morgan’s expertise and insights to help founders navigate the financial and strategic decisions that shape early-stage growth. 

During the 2-part series, participants will learn about J.P. Morgan’s long-standing commitment to the innovation economy, addressing common misconceptions and showcasing the firm’s unique combination of global reach and local support.

Part 1 will explore the essential partners every startup needs: bankers, accountants, attorneys, and insurance providers. See how partners contribute to building a strong foundation for growth. Attendees will gain practical strategies for managing money effectively, including cash flow management, building commercial credit, limiting personal liability, and optimizing receivables, payables, and invoicing.

What you’ll learn:

  • Choosing the right partners and how each role supports your business growth
  • Startup money management strategies
  • How to make informed financial decisions
  • Key insights from J.P. Morgan and how they can support startups

After attending this webinar, you'll be equipped with the knowledge and tools to make informed financial decisions and build lasting, scalable businesses.

Attend Part 2 on October 21st at 10 AM.

REGISTER FOR THE WEBINAR

Event Speakers

Evangeline Serna photo

Evangeline Serna

Vice President, Commercial Banker,
JP Morgan

Serna is Vice President, Commercial Banker at JP Morgan Chase, specializing in the life science and healthcare startup sector. With over 20 years of banking experience and an MBA from USC, Eva partners with founders to deliver strategic financial solutions that drive business growth and long-term success. She is passionate about helping clients build, protect, and preserve their legacy through a holistic approach to banking and wealth management.

Event Partner

Event Details

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