Rules of Clinical Engagement for Healthcare Startups

Learn how to interact with healthcare providers and how to gather clinical insights.


Join this month's session to learn how to engage with healthcare providers and how to go about gathering clinical insights and feedback critical for your startup. What are some common mistakes and what strategies work the best? Laura Beken, SBDC Business Consultant, and Shelli Pavone, CEO and Co-Founder of Inlightened, will share their insights from their decades of experience in the healthcare space. At the end of the session there will be time for Q&A.

Event Speakers

Laura Beken

SBDC Business Consultant

Laura is a healthcare executive and a passionate business creative in the innovation space. “She possesses a deeply insightful understanding of the many complicated facets of healthcare, and a vision of how innovative technologies can address them."

Shelli Pavone

CEO and Co-Founder of Inlightened

Shelli Pavone is the CEO and Co-Founder of Inlightened. Inlightened's mission is to facilitate and advance healthcare innovation by connecting the brightest clinical minds to the boldest innovators. Shelli has nearly 20 years of commercial experience in healthcare, and a history of developing sales strategy and teams from the ground up.

Event Partner

SBDC_UCI_2019_Color_Logo-1024x329-Oct-21-2020-02-46-28-32-AM

The SBDC @ UCI Applied Innovation is a resource for any high-technology, high-growth, scalable venture from both the Orange County and UCI ecosystem that needs assistance with business planning, business development and funding-readiness. The center hosts several VC and Angel investors on site, as well as various ecosystem partners and industry professionals who work closely with the entrepreneurs.

Meet with the Small Business Development Center (SBDC).

Whether you’re looking for guidance with starting your new tech venture, obtaining angel or venture capital, or looking for SBIR/STTR assistance, we're here for you!

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Event Details

Tuesday, April 13, 2021

12:00PM - 1:00PM

Join us for a virtual Lunch & Learn.

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