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Market Segmentation: A Deeper Dive

Types of customers and their needs to develop products and commercialization strategies.

A common mistake made by many startups is trying to develop a product that tries to satisfy different types of customers. Join SBDC business consultant Richard Creager, PhD in this follow up presentation which will dive deeper into different types of customers and their needs. He will also discuss how to use market segmentation to develop products and commercialization strategies.


 

Event Speakers

Richard Creager, PhD

Business Consultant, SBDC @ UCI Beall Applied Innovation

Richard Creager has more than 30 years’ experience in In Vitro Diagnostics (IVD). He was the SVP Molecular Diagnostics and Chief Science Officer for Beckman Coulter. He also served as Group Vice President for Beckman Coulter’s Immunoassay Business. Richard is a partner in IOI Partners, a management consultant firm for IVD and biotechnology companies. Dr. Creager also held senior executive positions with Kallestad Diagnostics and Sanofi Diagnostics Pasteur. Previously, he served as chairman of the board for Medical Alley, a 501(c)3 non-profit trade association of healthcare companies in Minnesota. He currently serves on the board of 1for2 education foundation and OnRamp Bioinformatics.

Event Partners

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Meet with the Small Business Development Center (SBDC).

Whether you’re looking for guidance with starting your new tech venture, obtaining angel or venture capital, or looking for SBIR/STTR assistance, we're here for you!

The SBDC @ UCI Applied Innovation is a resource for any high-technology, high-growth, scalable venture from both the Orange County and UCI ecosystem that needs assistance with business planning, business development and funding-readiness. The center hosts several VC and Angel investors on site, as well as various ecosystem partners and industry professionals who work closely with the entrepreneurs.

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Event Details

Tuesday, December 8, 2020

12:00PM - 1:00PM PST

Join us for a virtual webinar!

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