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Creating an Investable Startup Series 1/4: Business Essentials

4-part series designed to take you through the fundamentals of creating a startup.


In today’s business climate, investors are focused on funding startups that will be able to gain traction quickly and provide a solid ROI. What are the key elements investors are looking for now and how can you implement them in your business?

Join us for this 4-part series designed to take you through the fundamentals of creating a startup that meets investor’s criteria. We will cover the key elements of a pitch deck that will help you tell your story and attract funding.

May 31 - Business Essentials
How to better articulate your value proposition, define valid customer segments, and evaluate your business model.

June 7 - The Market
How to understand market opportunity and competition in terms that investors use, such as: differentiation and defensibility, TAM/SAM/SOM, and go-to-market strategy.

June 14 - Executive Team and Advisory Boards
What do investors look for in a team? What should you focus on when putting together an advisory board to reassure investors and help the company? And what are your best strategies around compensation and equity?

June 21 - Financial Projections
We will cover valuation, accounting basics, drivers for financial projections, and create a template slide you can use for investor pitches.

Event Speaker

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Laura Beken

Business Consultant
SBDC @ UCI Beall Applied Innovation

Laura Beken specializes in working with startups in the tech and healthcare space (life science and medical device/apps). Equity funding, strategy, and SBIR/STTR government funding are her specialties. She has degrees in Psychology, Visual Arts/Media, and a Healthcare MBA.

Event Details

Tuesday, May 31, 2022

09:00 AM - 10:00 AM

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May 26, 2022
05:00 PM - 07:30 PM

OC LIFe (Lifesciences Innovators Forum) ft. Haleh Armian

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